July 29, 2025

This Chip Changes Everything: Clean Ingredients, Big Mission

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This Chip Changes Everything: Clean Ingredients, Big Mission
This Chip Changes Everything: Clean Ingredients, Big Mission

Can a chip company actually make a difference in your health—and in the world? Sarah Tanus, founder of Tatemada, thinks so. In this episode, she shares how she built a clean-label snack brand rooted in tradition, purpose, and real ingredients. From nixtamalization to avoiding inflammatory oils, Sarah explains how her chips and salsas deliver bold flavor without compromise—and why consumers should care about what goes into their favorite snacks.


Key Takeaways:

  • Tatemada chips are oven-baked, never fried in seed or inflammatory oils
  • Made from whole nixtamalized corn, not processed corn flour or fillers
  • No preservatives or artificial ingredients — just real, recognizable food
  • The nixtamalization process enhances flavor, nutrition, and digestion
  • Salsas contain 5 ingredients or less, like tomatoes, peppers, garlic, and pink salt
  • Only use non-GMO citric acid when needed to maintain safe pH
  • Woman-owned and B Corp certified, with a mission to support rural women farmers
  • Available at Sprouts, Whole Foods (Southwest), select Costco locations, and more


🔗 Mentioned in the Episode:

  • Tatemada – chips, tostadas, and salsas made with clean ingredients
  • Use Code “TatemadaReadsTheLabels” for 20% off when ordering on their website


Disclaimer:

The content provided by Wake Up and Read the Labels and Jen Smiley is for informational purposes only and is not intended as medical advice. Jen Smiley is not a licensed nutritionist, dietitian, or health professional. All recommendations and insights are based on her personal research and experiences. Always consult a qualified healthcare provider before making any changes to your diet or wellness routines. 


Additionally, some of the links shared may be affiliate links, meaning Wake Up and Read the Labels may earn a small commission at no additional cost to you. This supports our ability to bring you quality content.



Jen’s Links:

Instagram: https://www.instagram.com/wakeupandreadthelabels

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The Wake Up Label Letter: https://jensmiley.substack.com/subscribe

Apple Podcasts: https://podcasts.apple.com/us/podcast/wake-up-and-read-the-labels/id1618784569

Spotify: https://open.spotify.com/show/7v3WcgicHQrjU9iCEcLZLX 



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