Chocolate That Gives You Energy with Adam Kukoff
It’s no secret that chocolate is decadent and delicious. But while the added sugars and artificial sweeteners may give us an initial boost of energy, they leave us feeling lethargic and bloated. For consumers who take extra caution when it comes to their nutrition, it seems like there’s no such thing as a healthy or clean chocolate bar that actually tastes good.
Adam Kukoff, Co-Founder and CEO of NUTSÓLA, set out on a mission to create food products that are both tasty and nutritional. He co-founded NUTSÓLA with his father after launching a Kickstarter campaign in 2019. They recently expanded their selection to include DÄT Chocolate bars, which are naturally sweetened with dates instead of artificial ingredients. Sweetening the product with dates provides a boost of fiber, antioxidants, and no sugar crashes.
In this episode, Adam talks to Jen about why DÄT Chocolate differs from other sweets on the shelf, NUTSÓLA’s commitment to clean ingredients, transparency, and innovation, and why DÄT Chocolate gives you more energy than other chocolate bars.
Key Takeaways
- [03:23] - How Adam discovered the right amount of sweetness for DÄT Chocolate.
- [04:55] - What’s actually in a Hershey’s chocolate bar?
- [08:16] - How NUTSÓLA’s ingredients differ from other brands.
- [10:35] - NUTSÓLA’s mission in the food industry.
- [14:28] - Why NUTSÓLA gives you more energy than other chocolate bars.
- [17:03] - Why brands switch ingredients and how changes affect the consumer.
- [21:03] - NUTSÓLA’s food safety certifications.
- [22:03] - Where did the brand name DÄT come from?
- [23:48] - Where to find DÄT Chocolate.
Quotes
[07:27] - “We really want to be a difference maker with consumers so they can always trust our product. Every ingredient label is going to be clean.” ~ Adam Kukoff
[10:39] - “We're constantly coming out with new products and innovating categories in terms of how people are consuming their snacks. So instead of using added sugars, sweetening with fruit, never having added sugar or sugar alcohols, and being transparent with everyone.” ~ Adam Kukoff
[19:35] - “If you treat food like medicine, you're gonna feel great.” ~ Adam Kukoff
Links
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